Ashamed to say that I have only come across these guys recently – the price you pay for being engrossed in your work I guess. I’m very, very struck by the tone of what is

Brands are still thinking & behaving as if the internet is a broadcast medium, whereas people who adopt it for their own purposes almost never do.

These aren’t blobs of colour – they’re a manifesto for a better future

To judge or measure how well an advertisement is working, you need some sort of theory on how it should be working. Well, this is not that theory. Its the Fermat’s last theorem of advertising, but ignorance shall never stop me…

There’s a new breed of geek…

Is social media a big thing, or a fundamental change?