Been reading about games in educational psychology, introducing the controlled risks of a game makes a massive difference to how much attention, cognitive effort, emotion & all those other good things you get… and it can used for geek-goodness too.

Brands are still thinking & behaving as if the internet is a broadcast medium, whereas people who adopt it for their own purposes almost never do.

There’s a new breed of geek…

Consumers are changing their media consumption habits fast. Actually, ‘consumption’ itself is no longer a useful approximation. The GenY of marketeers needs to be playful & experiment with social, mobile & brand engagement marketing ideas.

“It is not that we don’t suffer from [that] and CD copying,” said Martin Mills (legendary British Indy music maestro). “But our music tends to be seen as less disposable and … fans feel they

Jim Cramer moments Genius. Enough said.