Ashamed to say that I have only come across these guys recently – the price you pay for being engrossed in your work I guess. I’m very, very struck by the tone of what is

A brand positioning model born from and designed for a social, conversational, interactive understanding of brands place in the world

Brands are still thinking & behaving as if the internet is a broadcast medium, whereas people who adopt it for their own purposes almost never do.

Puma have added a solar power SAGEM phone to an already excellent suite of brand experiences, but does this brand behaviour fit with what they already have and what customers want them to be?

When a great brand goes wrong, it sullies us all.

These aren’t blobs of colour – they’re a manifesto for a better future