Ashamed to say that I have only come across these guys recently – the price you pay for being engrossed in your work I guess. I’m very, very struck by the tone of what is

Is social media a big thing, or a fundamental change?

It can’t be good when you have to start by explaining the language you’re going to be using…

Consumers are changing their media consumption habits fast. Actually, ‘consumption’ itself is no longer a useful approximation. The GenY of marketeers needs to be playful & experiment with social, mobile & brand engagement marketing ideas.

Is an election which started with manifestos and personal charm, being reduced to a scramble for power?

Steve Jobs, Chiat Day & Ridley Scott combine to launch the Macintosh in 1984, portraying it as a battle between good (apple) and evil (IBM) who are trying to take over the world. Look whose taking over the world now.