Razorfish FEED09



BBH Labs response

A few thoughts:

Digital natives aren’t the mainstream yet, but it wont be long.

The media fragmentation, the future of traditional media, has pretty much been sorted now. Are there still any die hards out there?

The big question is basically sorted. But its still a triumph of belief over reality. Every element of the digital experience is still young. Hardware, software and content design expertise are all moving very fast.

Despite the general tenor of the buzz, tweets, blips, rants, flames, flip vids etc – this isn’t primarily a tech thing. Its cultural, its social, its societal, its political.


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