Ashamed to say that I have only come across these guys recently – the price you pay for being engrossed in your work I guess. I’m very, very struck by the tone of what is

Been reading about games in educational psychology, introducing the controlled risks of a game makes a massive difference to how much attention, cognitive effort, emotion & all those other good things you get… and it can used for geek-goodness too.

Puma have added a solar power SAGEM phone to an already excellent suite of brand experiences, but does this brand behaviour fit with what they already have and what customers want them to be?

These aren’t blobs of colour – they’re a manifesto for a better future

To judge or measure how well an advertisement is working, you need some sort of theory on how it should be working. Well, this is not that theory. Its the Fermat’s last theorem of advertising, but ignorance shall never stop me…

continuing my educational trundle through @faris posts… some ‘feck it – lets change everything’ wisdom…