A brand positioning model born from and designed for a social, conversational, interactive understanding of brands place in the world

Been reading about games in educational psychology, introducing the controlled risks of a game makes a massive difference to how much attention, cognitive effort, emotion & all those other good things you get… and it can used for geek-goodness too.

Brands are still thinking & behaving as if the internet is a broadcast medium, whereas people who adopt it for their own purposes almost never do.

Puma have added a solar power SAGEM phone to an already excellent suite of brand experiences, but does this brand behaviour fit with what they already have and what customers want them to be?

When a great brand goes wrong, it sullies us all.

The gift economy was a buzz topic a while ago – but it should be taken back out and re-examined in light of social media advances