Ashamed to say that I have only come across these guys recently – the price you pay for being engrossed in your work I guess. I’m very, very struck by the tone of what is
Agency of the future?
Conversational brand model
A brand positioning model born from and designed for a social, conversational, interactive understanding of brands place in the world
#epicwin
Been reading about games in educational psychology, introducing the controlled risks of a game makes a massive difference to how much attention, cognitive effort, emotion & all those other good things you get… and it can used for geek-goodness too.
Shout or Share? The social spectrum.
Brands are still thinking & behaving as if the internet is a broadcast medium, whereas people who adopt it for their own purposes almost never do.
Puma solar phone – does behaviour match brand?
Puma have added a solar power SAGEM phone to an already excellent suite of brand experiences, but does this brand behaviour fit with what they already have and what customers want them to be?
